Because a “Picture is Worth a Thousand Words”
Car companies & major brands understand the importance of top quality photos. Great images attract more eyes . . . bad ones don’t. Your home is valuable asset. It just makes sense to use exceptional photography for a listing.
Professional, real estate photography is not expensive and the payback is remarkable. Starting at only $150 for a modest-sized home, BIRDS-i photographs and expertly crafts images optimized for smartphones, websites and print.
“Using exceptional imagery benefits all parties in a listing . . .
the seller, agent, and home buyer.
The information below clearly explains the importance of using professional photography in real estate. Although this information is from U.S. sources, it’s completely valid in the Canadian marketplace.
Professional Real Estate Photography Should Be Standard!
Leigh Brown runs a very successful brokerage in North Carolina (https://www.leighsells.com). She is also very funny. In her video, she clearly lays out the primary reason why professional photography is a must…in a humourous way.
Back Away From the iPhone and Hire a Photographer
“Are you really taking photos of your listings with your iPhone? As Dr. Phil says, how’s that working for you?
You caution your sellers about the importance of curb appeal. You counsel them to clean up and maybe even stage the home’s interior. Then you come along, snap some quick photos on your smartphone and slap them on the MLS.
While curb appeal is your client’s responsibility, web appeal is yours. You have one chance to impress – a scant two seconds to grab a buyer’s attention without a photograph and 20 seconds with one. Do iPhone listing photos or those you take with a point-and-shoot camera…”
Hiring a Professional Photographer Versus Shooting Photos Yourself
Real Estate Insider Magazine
“Hiring a professional photographer versus shooting photos yourself. There are many things that real estate agents can agree upon, and one of these is that most people are finding their new homes via the Internet. It is absolutely essential for any real estate agent to advertise online if the agent wants to be successful. The online presence is probably the most important aspect of realty in the 21st century…”
Real Estate Agent Photography vs. Professional Real Estate Photography
“The difference in listing with an agent who hires a professional real estate photographer and one that doesn’t. Our first showing is on the internet!”
The benefits of hiring a professional real estate photographer
“The main benefit of hiring a professional real estate photographer is not getting the home sold. Many thousands of homes sell every year with really poor photography. Rather, professional real estate photography is all about how quickly the home sells, and whether or not you attract enough buyers to the home who then compete against each other to push the price up.
As real estate photographer Ben Greaves puts it when speaking with homeowners, “An agent that doesn’t invest in marketing also isn’t investing in their own personal brand and how THEY appear to the market. In all honesty, if they don’t care how they present themselves to the market, do you think they really care how your home presents to the market?”
And of course, as a real estate agent you do it because you want more listings to sell, but more on that later.
First of all, what does the research say?
In a scientific study that tracked the eye movements of participants as they reviewed listings of a home online . . . “