An night view of a gorgeous home along the Lake Ontario shoreline

 

 


Because a “Picture is Worth a Thousand Words”

 

Car companies & major brands understand the importance of top quality photos. Great images attract more eyes . . . bad ones don’t. Your home is valuable asset. It just makes sense to use exceptional photography for a listing.

Professional, real estate photography is not expensive and the payback is remarkable. Starting at only $150 for a modest-sized home, BIRDS-i photographs and expertly crafts images optimized for smartphones, websites and print.

 

A sitting room feature an antique clock and chair.

Kitchen and Dining Table

Aerial Photo of a rural home in early spring

  

 

 

 

 

“Using exceptional imagery benefits all parties in a listing . . .
the seller, agent, and home buyer.

 

SELLER

People are attracted to appealing images (we all know this because it works for us too). More eyes viewing your property listing greatly increases interest in it resulting in more showings, more offers, and great competition (maximizing the sale price).

Statistics clearly show that properties listed with professional imagery sell for higher prices and more quickly. The increased sale price of homes listed with professional photos far exceeds its cost.

AGENT

A large part of your professional image is reflected in the quality of your listings. The property description, marketing plan, and imagery all work together. So why create a great description and marketing plan and use sub-par photos?

As a professional agent you know that photographs are, by a huge margin, the most important tool in attracting potential buyers. And today, listings are first looked at online with a smartphone or tablet.

HOME BUYER

A properly photographed property enables home buyers to more quickly decide what properties they want to visit. Home buyers can sort through homes, quickly identify the key features, and not waste time with trying to figure out what might exist in poorly photographed listings.

When homes are accurately represented by the photos, buyers are more positive about the accuracy of the listing and the integrity of the agent.

 

 

The information below clearly explains the importance of using professional photography in real estate. Although this information is from U.S. sources, it’s completely valid in the Canadian marketplace.

Professional Real Estate Photography Should Be Standard!

Leigh Brown runs a very successful brokerage in North Carolina (https://www.leighsells.com). She is also very funny. In her video, she clearly lays out the primary reason why professional photography is a must…in a humourous way.

Leigh Brown

 

 

 

 

 

Back Away From the iPhone and Hire a Photographer

 

Market Leader

“Are you really taking photos of your listings with your iPhone? As Dr. Phil says, how’s that working for you?

You caution your sellers about the importance of curb appeal. You counsel them to clean up and maybe even stage the home’s interior. Then you come along, snap some quick photos on your smartphone and slap them on the MLS.

While curb appeal is your client’s responsibility, web appeal is yours. You have one chance to impress – a scant two seconds to grab a buyer’s attention without a photograph and 20 seconds with one. Do iPhone listing photos or those you take with a point-and-shoot camera…”

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Professional vs Realtor Photography

There are many YouTube videos that clearly shows the difference between photography abilities.

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Hiring a Professional Photographer Versus Shooting Photos Yourself

 

 

 

 

 

 

 

Real Estate Insider Magazine

“Hiring a professional photographer versus shooting photos yourself. There are many things that real estate agents can agree upon, and one of these is that most people are finding their new homes via the Internet. It is absolutely essential for any real estate agent to advertise online if the agent wants to be successful. The online presence is probably the most important aspect of realty in the 21st century…”

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Real Estate Agent Photography vs. Professional Real Estate Photography

 

“The difference in listing with an agent who hires a professional real estate photographer and one that doesn’t. Our first showing is on the internet!”

 

For Agents

The benefits of hiring a professional real estate photographer

Realty Times

“The main benefit of hiring a professional real estate photographer is not getting the home sold. Many thousands of homes sell every year with really poor photography. Rather, professional real estate photography is all about how quickly the home sells, and whether or not you attract enough buyers to the home who then compete against each other to push the price up. 

As real estate photographer Ben Greaves puts it when speaking with homeowners, “An agent that doesn’t invest in marketing also isn’t investing in their own personal brand and how THEY appear to the market. In all honesty, if they don’t care how they present themselves to the market, do you think they really care how your home presents to the market?”

And of course, as a real estate agent you do it because you want more listings to sell, but more on that later.

First of all, what does the research say?

In a scientific study that tracked the eye movements of participants as they reviewed listings of a home online . . . “

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